4 - Establishing Your Web Presence

As you become a more experienced Internet user, you may consider building your own Web site. Your colleagues and friends may have their own Web sites, and they may encourage you to build one for your own organization.

There are several good reasons for having a Web site. Having a Web site can:

• Strengthen your online advocacy efforts
• Raise your profile globally
• Disseminate information to a wider audience
• Easily inform people about your on-going activities
• Promote communication and transparency between your organization and your supporters

Keep in mind that building and maintaining a Web site requires a great deal of time and energy. Before your organization goes online with its own Web site, you will need a detailed plan for how you intend to develop and maintain this site in the long term.

• Make detailed plans for developing and maintaining a Web site for your organization
• Manage the development of a Web site for your organization
• Ensure the success of your organization’s Web site